Reverse Garbage is one of the pioneers of community environmental action in Australia. In 2017, The Friday Collective worked with the not-for-profit on a contemporary communications strategy including e-newsletters for target audiences and a website relaunch to reaffirm its relevance in a new era. 

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An important part of the plan was to help Reverse Garbage make the most of its passionate band of supporters by making it much easier for people to go online to book into workshops, sign up to volunteer, or make a donation.