Reverse Garbage is one of the pioneers of community environmental action in Australia.
Friday worked with the not-for-profit on a contemporary communications strategy including e-newsletters for target audiences and a website relaunch to reaffirm its relevance in a new era. An important part of the plan was to help Reverse Garbage to make the most of its passionate band of supporters by making it much easier for people go online to book into workshops, sign up to volunteer, or make a donation.
The Reverse Garbage brand and website needed to be updated to ensure that our much loved community institution could feel as relevant for new generations as it has for the past 40 years. The Friday team were very generous with their skills and knowledge, helping us work our way through the options and ultimately delivering a brand new website that will take Reverse Garbage into the next decade and beyond. It was a joy to work with professionals who were committed to helping us achieve the best possible outcome, and who gave us the benefit of their patience as well as their talents. I can’t recommend them highly enough.
CEO, Reverse Garbage, 2014-2018