The University of Sydney / NCIRS

The Sharing Information About Immunisation Project, or SKAI, was initiated by the Sydney University School of Public Health and the Sydney Nursing School, to improve the conversations that primary healthcare professionals have with parents around childhood immunisation.


Friday’s task was to translate the findings of 18 months of rigorous research into a digital platform that would compel doctors and nurses to use the communication pathways that the SKAI team had identified. The solution was to develop twin websites: one that provides healthcare workers with training and resources for better communication, and one that provides families with accessible and highly credible information in a non-judgemental environment.


The site was launched by the National Centre for Immunisation Research and Surveillance (NCIRS) in February 2019, and updated with flu vaccination content in April 2020.

The video What will happen when I get there? won a Westmead Research Hub Art in Science award in 2018. 

The Friday Collective are a committed and highly capable team who helped us through a complex project. They guided us every step of the way, being in constant communication, always patient and professional. I wouldn’t hesitate in recommending them to public sector organisations like ours who needs the wealth of corporate experience combined with the passion for benefiting society.   


Professor Julie Leask,

University of Sydney

The Friday Collective have been an absolute pleasure to work with, from initial kick-off, weekly work in progress meetings to final celebrations. They are professional, friendly, and hard-working. Communication was exceptional and they were always quick to offer solutions if problems arose. They helped us build an amazing website, including a video that has already won an award. I would not hesitate to recommend them.  


Dr Penelope Robinson,

University of Sydney

Western Sydney University

Centre of Research Excellence in Adolescent Health

© 2021 The Friday Collective

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